July 25, 2017
A new data provider – Factual – is integrated into Adform DMP. Factual's Geopulse Audience service provides audience location data based on mobile users' real world behavior.
You can now easily access Factual's standard audience taxonomy and custom segments via DMP. You can choose from Factual's Geopulse Audiences – a collection of over 450 audiences designed by Factual's location experts, or build your own audiences based on nuanced behaviors, including recency, frequenc…
May 24, 2017
DMP widget in DSP now allows you to exclude audiences in external targeting. Previously only audience inclusion was enabled.
You can also create more precise selections by including or excluding a specific scope of an audience. You can do this by selecting an appropriate operator.
Using a consumer’s behavior or online interactions, demographics, and history to determine that consumer’s needs or interests, with the purpose of matching appropriate advertisements to that user. This will cause a better response for advertisements.
Placing ads on a web page based on the relationship of the ad content and content and/or keywords of that specific web page.