July 25, 2017
A new data provider – Factual – is integrated into Adform DMP. Factual's Geopulse Audience service provides audience location data based on mobile users' real world behavior.
You can now easily access Factual's standard audience taxonomy and custom segments via DMP. You can choose from Factual's Geopulse Audiences – a collection of over 450 audiences designed by Factual's location experts, or build your own audiences based on nuanced behaviors, including recency, frequenc…