July 25, 2017
A new data provider – Factual – is integrated into Adform DMP. Factual's Geopulse Audience service provides audience location data based on mobile users' real world behavior.
You can now easily access Factual's standard audience taxonomy and custom segments via DMP. You can choose from Factual's Geopulse Audiences – a collection of over 450 audiences designed by Factual's location experts, or build your own audiences based on nuanced behaviors, including recency, frequenc…
January 31, 2017
Data exporting possibilities are enhanced in DMP. You can now export the 3rd Party Audiences Affinity data into XLSX or CSV file to conveniently manage data in the file.
Also, a standard Export button with options to export to XLSX/CSV files is added to Insights > Discovery > tab.