Dashboard allows you to capture and report specific data points, measure the overall performance of the segments and get statistics about data revenue.
Navigate to the Dashboard from the top menu bar:
Today's and This Month's Revenue shows the revenue generated by data usage in Adform DSP for current day/month. Currency is applied according accoun…
Ad Serving and Tracking Data Segment Builder empowers you to collect the data from all user actions: impressions, clicks, events and tracking points.
|For Agencies||For Publishers|
|Agencies can enhance the retargeting possibilities or use their own data from one campaign in other campaigns.||Publishers can use Adfor…|
Ad Serving and Tracking Data Segment Builder
Tool that allows using raw transactions (all data fields available in Master Data) together with logical (AND, OR, AND NOT) and comparison operators (Numeric, String, RegExp) to build audiences.