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Export Rules

An export rule defines what, where and when has to be exported"What" means which audiences and what type of data (full or delta), "where" means the destination platform and route, and "when" is defined by export schedule.

You have to configure export routes for the destination platform prior to creating an export rule. 

To access rules, open Rules tab on Destinations page. Here you can create, edit, and delete export rules, as well as view the list and stats of existing rules.


  • Create Export Rule

    To create an export rule, click Create Rule in Rules tab. Enter rule settings in the rule creation window (see descriptions of rule properties below) and save the configuration.


    Rule properties 

    General Information



    Rule Name 

    Enter a name for the rule 

    Destination Route Settings 

    Here you enter settings for the destination platform and account.



    Destination Name 

    A platform to which you want to export the data. Select from available integrations. 

    Destination Route 

    Account on destination platform to which you want to address the data. 

    A list is adjusted to the destination platform selected in the previous step and contains only routes created for that platform. How to set up destination routes, see <link:Create Export Route>, 


    Note. Pricing settings are available for Google DDP only. Pricing section will appear in the rule page when Google DDP is selected in Destination Name. 

    Pricing defines the price that will be set for exported data in destination platform.

    Pricing option 


    As is 

    Select if you want the price in destination platfomr to be the same as set in Audience Base. 


    Set the price other than in Audience Base. 


    Enter a number by which a price set in Audience Base will be multiplied. 


    Here you set up the frequency of data export. Currently, only No End Date option is available. This means that data will be exported according to the rule every day as long as the rule exists. To stop data export, you will have to delete the rule. 

    Sync Type 

    Sync type is the type of data export. Two options are available:

    Sync type 



    All UID's on every export are synced. 


    Only new and removed UID's (i.e. differences) are synced. This type of syncing exports all data on the first export and only data differences on subsequent reports. 

    Synced Audiences 

    Here you select the audiences for export. Two options are available:

    Selection type 


    Individual audiences 

    To add individual audiences, click Add Audience. 

    A side window will open, listing all audiences in the account. Select the required audiences and click Save. 

    All audiences 

    To add all audiences of the account, click Sync All. 

    You can afterwards adjust the selection by removing individual audiences. To remove all added audiences altogether, click Clear Selection. 


  • Export Timing

     Data export by each rule has its starting and ending moments and frequency.

    Start First data export is initiated at the moment you create the rule.
    Frequency Data export is performed one time per day. Export is repeated every day as long as the rule exists.
    End To stop data export, you have to delete the export rule.
  • Export Rules List View & Stats

    In the Rules tab, you can view reports on how many audiences and how many ID's were exported by each rule, and to which destinations. 

    Report data (list of all available data columns)

    Data Column  


    Account Name  

    User's account in Audience Base  

    Account ID  

    User's account ID in Audience Base  

    Rule Name  

    An export rule  

    Rule ID  

    System ID of the rule  

    Destination Name  

    External platform to which data is exported  

    Destination Route  

    Name of the account in destination platform as set by the owner  

    Destination Seat Name  

    Name of the user's account in destination platform  

    Destination Seat ID  

    ID of the user's account in destination platform  

    Sync Type  

    Type of data export (Full or Delta)  

    Number of Audiences  

    Number of audiences synced by this rule  

    Last Export Date  

    Date when the last export was performed  

    ID's Total  

    Total number of ID's in all audiences that are specified in the rule (calculated by counters, number can be approximate)  

    ID's Exported  

    Number of ID's exported by this rule (exact number of the last export)  

    Destination eCPM Price  

    Average price per audience in destination platform  


    Currency of eCPM price 

    Create Date 

    Date when the rule was created 

    Report tools 

    You can customize what data is displayed in the grid with these tools:

    • Add/remove filters (1)
    • Add/remove columns to the grid (2)
    • Search the grid (3) 

    You can also download the report as a CSV file to your computer (4). Note that entire report will be exported, disregarding applied filters, column selection, or search results.