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About Destinations

Destinations is the self-service audience data export service of Audience Base, allowing you to set up, manage and report audience data exports to external audience activation and usage platforms, for example DSPs, DMPs and SSPs.

In the main navigation, you will be able to find Destinations as one of the options. On selection, the sub-navigation will show: 


Routes allow you to set-up and configure where you want to export audiences to. 


Rules allow you to set-up and configure what audiences you want to export and to where (Route). 


Audiences gives you and in-depth overview to what audiences are being exported and to where. 


The Destinations feature allows you self-managed export services by using the following workflow: