Variables in Tracking Points
Navigate to the Variable names tab (1) in order to rename the variables for the purposes of reporting. Click the Add Variable button (2) and select a variables from the drop-down list (3). Rename it with a preferred name by entering the name into the adjacent field (4).
Once renamed, the values collected under this variable are presented in the reports via your named column. The name also appears in the tracking code to help the webmaster to add the corresponding values (see the image below).