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Latest Releases

  • PubMatic Integration & Campaign Billing ID

    November 15, 2017

    Integration with PubMatic

    A new destination for data export is opened – you can now export data from Audience Base to PubMatic.

    To view the full list of available export destinations, go to Destinations Overview.

     

    Campaign billing ID

    Campaign selection in campaign data source configuration is improved.

    Until now, a campaign list contained items that displayed campaign title with a systematic campaign ID. This ID, being assigned automatically by the system, provided no valuable information to customers. Now it is replaced with a more relevant info – campaign billing ID.

    Searching for campaigns in a campaign list is upgraded, too – you can now search for both, campaign title and campaign billing ID.

     

    cpn_billing_id

     

    See Campaign Data for more info about configuring campaign data source.

  • Audience Tab: Improved Navigation and Sources of UID's

    November 3, 2017

    Improved navigation between audiences

    A new navigation option is introduced – you can now navigate to another audience right from the Audience info page.

    Previously, you had to close Audience info page and go back to the Audience grid to open another audience and view its info.

    To lessen the number of actions and make this navigation easier, audience name in the Audience info page has been redesigned to a drop-down menu. This drop-down menu contains the list of all audiences created in your account. To open another audience's info page, simply open a drop-down list (1) and select the required audience.

     

    au_infopage_dropdown

     

     

    More detailed info in the Audience grid

    UID's Original column in the Audience grid has been replaced by columns dedicated for each source of ID's.

    Previously, the UID's Original column displayed the amount of original ID's without specifying their sources (original ID's refer to ID's that are received by all sources except for extensions, e.g., Lookalike and Cross Device).

    To provide more specific info about the audience size, separate column for each source of ID's (e.g., S2S upload, Audience Builder, Direct Pixel, etc.) is created. The column displays the amount of UID's received from the specific source and the amount percentage of the total number.

     

    au_grid_source_columns

     

    For more detailed info, see Audiences

  • New Integrations for Data Import and Export

    October 18, 2017

    New integrations are implemented in Audience Base for data import and export.

     

    Adobe AM

    New integration with Adobe Audience Management for data import. You can now send data from Adobe Audience Management to Adform DMP. Data import is implemented via API.

     

    The Trade Desk

    New integration with The Trade Desk for data export. You can now choose The Trade Desk as an export platform in Destinations and send data from Adform DMP to The Trade Desk. 

    To view the full list of available export destinations, go to Destinations Overview.

  • Discovery Tab: New Data Aggregations and a Country Filter

    October 18, 2017

    • New Data Aggregations

    New data aggregations are offered in Discovery section for audience comparison with 3rd party data.

    Previously, you could compare your audience with 3rd party audience only. Now, you can switch to comparing your data with 3rd party category and data provider data as well. To switch, select the required aggregation from Aggregation list.

    The grid and graph will adjust to the selected comparison option and will display the overlap and relevance of your selected audience to the 3rd party audience/category/data provider. E.g., when comparison with data provider is set, each circle in the graph/row in the grid represents corresponding data provider and its overlap with the selected audience.

    In addition, the tab 3rd Party Audiences has been renamed to Branded 3rd Party Data to better reflect the improved functionality.

     

    disc_new_aggregations

     

    • A Country Filter 

    A country filter is added in Discovery section to aid comparing your audiences’ data with 3rd party data.

    When comparing your audience data with 3rd party audiences/categories/data providers, you can select up to 5 countries in a country filter. For each selected country, a column is added to the grid. A country column displays the amount of UID's from the selected country per row audience/category/data provider. A graph will be updated accordingly.

    A country filter will help you to discover the relevance of the 3rd party data to your local campaigns.

     

    disc_country_filter

     

  • More Consistent UI Terms & New Metric in Dashboard

    September 21, 2017

    Improved Terms

    Some terms all over the grids in Audience Base have been renamed to yield consistency and to retain common approach in terminology. Tooltips have been added to some terms to make them easier to understand.

    Terminology was updated in the following areas:

    • Dashboard tab: Summary board, Top Audiences board, Top Advertisers board, and Top Agencies board
    • Audiences tab: Common view (top left) and Audiences grid
    • Insights > Composition: Size grid, Geography grid, and Activity grid
    • Insights > Discovery: My Audiences grid and 3rd Party Audiences grid
    • Reports tab: Size grid, Usage grid, and Exports grid

     

    New Metric Added to Summary Board

    ID's Total Update Requests metric is added to the Summary board in Dashboard tab. It displays the total number of ID update requests from all audience sources for the selected period of time across all configured active audiences.

  • Destinations

    September 18, 2017

    Adform introduces new feature – Destinations. Destinations feature allows you to export audiences' data from Audience Base to all available external platforms. Previously, in order to export data to external systems, you had to contact Adform support. Now, you can configure data exports directly in your Audience Base account. Destinations feature simplifies the process of data export and gives you the tools to manage export rules by yourself.

    • Setting export destinations
      You can choose from available destination platforms and destination routes when creating rules for data export. Destination routes hold info about your account in the destination platform you want to export data to. Destination routes are configured by Adform support – you only have to contact them once for route configuration. 

    • Managing export rules
      You can create and manage audience export rules that define which audiences and their related properties, to what destinations, and how frequently have to be exported. 

    • Viewing export statistics
      Report of exported audiences and related data is presented in a clear and simple grid with the ability to filter data and export it to CSV file. You can also view the list of all existing export rules and export statistics related to each of them.

     

    Destinations are available to all Audience Base users and can be accessed via Main menu > Destinations.

    Visit Destinations section for more detail information.

  • Migration to Single Sign-On Database

    August 24, 2017

    With this release, a migration of all active users of Audience Base to a new central Adform users database is started. Migration to a new users database will enable a long-planned single sign-on for all Adform products.

    With this migration, Adform wants to take an opportunity to update, extend, and validate your current account details. 

    It is important for Adform to have your correct and valid contact information because Adform contacts you personally in case of questions or issues, for sending release notes, and for sending notifications to your account on usage. Therefore, it is extremely important that Adform has your correct personal name, email address, and mobile phone number. Having a shared company account with an email address like ‘info@’ is not a good idea. You could miss out a lot of exciting features and notifications in the near future. Sharing a user account with multiple people is not advised also. If you are using a shared user account, you are strongly suggested to move to individual user accounts as soon as possible by contacting Adform's client support team.

    To implement the migration, you will be asked to repeat the registration of your account in the new database. For this reason, a temporary re-registration page is launched. It will be opened for you right after you open the login page of the Audience Base. Please fill out and submit the registration form. After that, check your email inbox and find a confirmation link there. Follow the link to complete your registration.

    Note that the migration to a new database is mandatory and all non-migrated accounts will be removed from the platform after October 25, 2017.

  • Factual Geopulse Audience Integration

    July 25, 2017

    A new data provider – Factual – is integrated into Adform DMP. Factual's Geopulse Audience service provides audience location data based on mobile users' real world behavior. 

    You can now easily access Factual's standard audience taxonomy and custom segments via DMP. You can choose from Factual's Geopulse Audiences – a collection of over 450 audiences designed by Factual's location experts, or build your own audiences based on nuanced behaviors, including recency, frequency, and patterns (like drives to work) using Factual's self-service Geopulse Audience Designer. 

  • Overlap Parameter in Discovery Table

    June 15, 2017

    In audience analysis tables in InsightsDiscovery, the Total UIDs parameter has been changed to Overlap %. This way you can easier find overlaps in your audiences. Choose the percentage of overlap to get a custom result.

     

    overlapparam

     

    For more info on audience analysis, see here.

  • New Calculation Rules of Audience by Sources Diagram

    May 24, 2017

    Audience by Sources diagram in Insights > Composition is updated.

    The second circle is now calculated following these rules:

    • Lookalike + Cross Device – this segment represents cookies that were uploaded through Lookalike + Cross Device extension.
    • Manual Upload – this segment represents cookies that were uploaded manually.
    • Lookalike + Cross Device and Manual Upload – this segment represents the number of cookies that were received by manual upload and by Lookalike + Cross Device extension.
    • Lookalike General Stat – this segment is the sum of Lookalike and Manual Upload and Lookalike.

     

    The third circle of the diagram is removed.

     

    old_calcrulessources

     

    More about audience composition and segment statistics, see here.

  • Audience Builder

    November 17, 2016

    Audience Builder allows you to combine various sources and collect users by setting up sophisticated rules.

    In order to create an Audience, follow these steps:

    1. Press "Create" in the Audience list.
    2. Specify Audience settings and save it.
    3. Open "Audience Builder" tab.
    4. Optional: adjust TTL, Frequency, Cross Device or Lookalike extension, Recalculable option.
    5. Select source and define audience collection rules. 
    6. Press "Add group" to create more complex rules. 

    Campaign data includes 4 different transaction types: Impressions, Clicks, Events and Tracking points. Data source enables you to collect users from Adcertising campaigns runned by Adform. 
    Tracking data is available only for those accounts which are using Tracking as stand alone Audience Base offer. 

    Source is avaible only if segmentation using Campaign or Tracking data is enabled for an account. For more details, contact ab@adform.com

     

    My Audiences allows you to combine your own audiences into one audience by using logical operators And, And Not, Or. 

    Marketplace allows you to combine third party audiences by using logical operators And, And Not, Or. 

    In order to access third party audiences, data provider must enable data sharing for your account. For more information, contact ab@adform.com. 

     

    You can also group segments by clicking the Add Group button and adjust rules inside a group. 
    In the example above, segmentation formula is "Transports" AND ("Vacation Travel" OR "Skiing" OR "Tourist destinations") and the result is as follows :

    1. The group of (Vacation Travel OR Skiing OR Tourist destinations) will include users which are interested in any of these actions. 
      Group consists of large audience interested in Travelling or Skiing. 
    2. The group added to "Transports" by using AND statement. Result : narrow audience interested in Travelling or Skiing, but also in Transportation.

     

     

     

    Overview

    Audience Builder allows you to combine various sources and collect users by setting up sophisticated rules.

    In order to create an Audience, follow these steps:

    1. Press "Create" in the Audience list.
    2. Specify Audience settings and save it.
    3. Open "Audience Builder" tab.
    4. Optional: adjust TTL, Frequency, Cross Device or Lookalike extension, Recalculable option.
    5. Select source and define audience collection rules. 
    6. Press "Add group" to create more complex rules. 

     

    Campaign data includes 4 different transaction types: Impressions, Clicks, Events and Tracking points. Data source enables you to collect users from Advertising campaigns runned by Adform. 
    Tracking data is available only for those accounts which are using Tracking as stand alone Audience Base offer. 

    Source is avaible only if segmentation using Campaign or Tracking data is enabled for an account. For more details, contact ab@adform.com

     

    new-builder

     

    My Audiences allows you to combine your own audiences into one audience by using logical operators And, And Not, Or. 

    my-audiences

     

     

    Marketplace allows you to combine third party audiences by using logical operators And, And Not, Or. 

    In order to access third party audiences, data provider must enable data sharing for your account. For more information, contact ab@adform.com. 

     

     

    You can also group segments by clicking the Add Group button and adjust rules inside a group. 
    In the example above, segmentation formula is "Transports" AND ("Vacation Travel" OR "Skiing" OR "Tourist destinations") and the result is as follows :

    1. The group of (Vacation Travel OR Skiing OR Tourist destinations) will include users which are interested in any of these actions. 
      Group consists of large audience interested in Travelling or Skiing. 
    2. The group added to "Transports" by using AND statement. Result : narrow audience interested in Travelling or Skiing, but also in Transportation.
    Campaign or Tracking Data

    Campaign data source empowers you to collect the data from all user actions : impressions, clicks, events and tracking points.
    By building Audience out of the user actions you can create high quality Audience to deliver very precise user (re)targeting.

    In order to create an audience you have to follow these steps: 

    1. Optional: adjust TTL, Frequency, Cross Device or Lookalike extension, Recalculable option.
    2. Press "Campaign Data" 
    3. Select Advertiser
    4. Indicate days of historical data to use (max. 14 days)
    5. Add rule
    6. Select Transaction type
    7. Optional: select campaign
    8. Select Data points and specify values. 

     

    new-builder

     

    Tracking Data enables you to collect users by using Site Tracking data. 
    In order to create an audience you have to follow these steps: 

    1. Optional: adjust TTL, Frequency, Cross Device or Lookalike extension, Recalculable option.
    2. Press "Tracking Data" 
    3. Select Advertiser
    4. Indicate days of historical data to use (max. 14 days)
    5. Add rule
    6. Optional: select campaign
    7. Select Data points and specify values. 

     

     

    My Audiences and Marketplace

    My Audiences lets you build both simple and complex audiences from the already collected audiences, distinguish preferable sources, validate Recency and Frequency values.

    In order to build Audience from your own Audiences, follow these steps: 

    1. Optional: adjust TTL, Frequency, Cross Device or Lookalike extension, Recalculable option.
    2. Press "My Audiences".
    3. Press on your account logotype.
    4. Select Audiences from the list. 
    5. Selected Audiences will be combined with operator "OR"
    6. Press Save
    7. To combine Audiences with "And" or "And Not" operator, press "Add Group" and select more audiences with defined function ("And", "And not")
    8. To select Audience source, press wheel icon. 

    Audiences will be combined with operator "OR". If you would like to combine Audiences with operator "And", add Audiences by pressing again on "Add Audience" button.

     

    my-audiences

     

    In Audience Builder, recency and frequency let you segment visitors based on actions that occur or repeat over a set daily interval. 

    Recency and frequency settings help you segment visitors based on their real (or perceived) level of interestFor example, users who qualify for an audience with high recency/frequency requirements may be more interested in a site or product than users who visit less often or less frequently.

    Recency Frequency
    Have to be less or equal to TTL of original audience Have be greater or equal to TTL of original audience
    Example: original audience has TTL = 21 days. It means that UUIDs will be active only for 21 days. So, Recency in the Audience builder must be less or equal than 21 days, otherwise it exceeds UUIDs lifetime and no UUIDs will be added.   Example: original audience has Frequency = 3. It means that UUIDs will be added into the audience only if specific UUID will be detected at least 3 times. So, Frequency in the Audience builder must be greater or equal than 3 times, otherwise no UUIDs will be found in the original audience.

    Marketplace allows you build both simple and complex audiences from the Third Party audiences available for your account.
    In order to build Audience from your Third Party Audiences, follow these steps: 

    1. Optional: adjust TTL, Frequency, Cross Device or Lookalike extension, Recalculable option.
    2. Press "Marketplace".
    3. Press on desired Third Party provider.
    4. Select Audiences from the list. 
    5. Selected Audiences will be combined with operator "OR"
    6. Press Save
    7. To combine Audiences with "And" or "And Not" operator, press "Add Group" and select more audiences with defined function ("And", "And not")
  • Audience Inclusion/Exclusion in External Targeting

    May 24, 2017

    DMP widget in DSP now allows you to exclude audiences in external targeting. Previously only audience inclusion was enabled.

    You can also create more precise selections by including or excluding a specific scope of an audience. You can do this by selecting an appropriate operator.

    For more info on how to use DMP data in DSP, see here.

  • Viewing Builder Sources in the Audience Grid

    January 31, 2017

    Information about builder sources used in building an audience is now available in the Audience Grid. 

    A column Builder Sources is added to the grid to display this info. This column is hidden by default. When made visible, builder sources are displayed as icons with tooltips.

    Also, filtering by builder sources is now available in the Audience Grid.

     

    buildersourcesingrid

     

    For more information about managing audiences, see here.

  • November 17, 2016

    Updated navigation bar helps you to browse your Audience Base account. 

    new1

     

    • Dashboard allows you to capture and report specific data points, measure the overall performance of the segments and get statistics about data revenue. Read more
    • Audiences allows to create and categorize custom audiences, and modify the existing ones. 
    • Reports gives insights about usage and audience size.
    • Settings enables you to overview and modify account settings. Read more
    • Tracking allows to manage your site tracking. Read more
    • Change Log allows you to view a log of the changes made to your account. Read more
  • Visible Data and All Data Export

    January 31, 2017

    New filtering feature is added to an Audience Grid. You can now choose one of the two options:

    • Export all data in the Audience Grid, regardless of filters that are set on the grid
    • Export only visible data (filtered)

     

    You can choose to export data to XLSX or CSV file.

     

    alldataexport

     

    For more about managing audiences, see here.

  • Exporting Data from the 3rd Party Audiences

    January 31, 2017

    Data exporting possibilities are enhanced in DMP. You can now export the 3rd Party Audiences Affinity data into XLSX or CSV file to conveniently manage data in the file.

    Also, a standard Export button with options to export to XLSX/CSV files is added to InsightsDiscovery > My Audiences tab.

    exportmyaudiences

     

  • Creating New Category in Audience Creation Window

    January 31, 2017

    A new feature to an audience creation process is added. Now you can create a new category right in the Audience creation window. It is no longer necessary to go back to the main window for that.

     

    newcategory

     

    To create a new category, open a drop-down list of the Category attribute and start typing category's title in the search field. Press Enter when finished.

    For more about managing audiences, see here.

  • Cross-Device Deterministic Data Gathering

    July 15, 2016

    By using deterministic pixel you are able to gather Cross-Device data. Connected data can be used for DMP segments together with other available providers, validations of probabilistic providers, etc.

    See an example: http://xd.adform.net/pixel?p=AAABD-8E31-463F-9449-3556D4F30691&id={userId}&did={DeviceAdvertisingID}

    • AAABD-8E39-98C2-4004-994A5D9810  is a unique ID for Cross-Device provider.
    • UserIDannonymous User ID that has to passed by a client. Note that it has to be annonymized on client side
    • DeviceAdvertisingID – IDFA/Google Advertising ID. Note that client is responsible for passing the DeviceAdvertisingID.

    If DeviceAdvertisingID is not passed, Cookie is used instead.
    If both DeviceAdvertisingID and Cookie are available, both are stored in the profile.

     

    For more information or to request such pixel, please contact cross.device@adform.com

  • Audience Insights

    November 17, 2016

    Once you’ve aggregated or imported all of the data into your account, it’s time to learn about your audience.
    In order to analyze the audience, click on the Audience name and select "Insights" from the side panel.

    insights

     

    Analysis can provide insight into non-intuitive attributes that can help extend your targeting profile, or fuel new audience segmentation.
    You may analize affinity level with other audiences, get the overlap of UUIDs between audiences, determine your audience activity, country, device. Results can be grouped by audience (amount of UUIDs) or by affinity (%).

    Composition contains:

    • Size
    • Sources
    • Device
    • Geographic
    • Acitvity

    Discovery contains:

    • My Audiences
    • 3rd Party Audiences

    3rd party Audience analysis allows you to compare your own audiences with data providers which have enabled their data for your account. 

     

    For more information regarding 3rd Party Audiences, contact ab@adform.com