Data fee calculation for each data provider in the bid (Adform DSP) uses Max or Sum models, based on the contractual agreement.
MAX : For each category, no matter how many segments are selected , maximum segment price is applied. For example, if price of a segment “Gender” is 5 eur, “Interests” – 2 eur, and “Income level” – 3 eur, the user will pay 5 Deur.
The formula : MAX(MAX(Category1),MAX(Category2),..,MAX(CategoryN)).
SUM : For each category, no matter how many segments are selected, maximum segments prices are summed up. For example, if price of a segment “Gender” is 5 eur, “Interests” – 2 eur, and “Income level” – 3 eur, the user will pay 10 eur.
The formula : SUM(MAX(Category1),MAX(Category2),..,MAX(CategoryN)).
In RTB line items, segments inside the category are joined together using OR logic. All categories are joined together using AND logic.
In the Total Data Cost is calculated the worst case scenario and price might be not accurate. As in the example below, OR rule is used within category "Demography" and many price variations are possible due to selection of multiple segments.
If more than one Data Provider is selected, prices for each data provider are calculated separately based on their pricing model, and then they are summed to calculate total price.
Segment price is saved together with RTB activity and if data provider will change segment price after segment was used in RTB activity, new price will be taken only when customer modifies rule where changed segment is used.
It may take up to 5 minutes to update the metadata if you have made changes in the settings.